With the correlation between at home cooking and greater nutritional quality, this demographic is at a disadvantage as those within this age group are more likely to look towards already prepared foods such as processed foods, restaurants and fast foods as a source of nutrients compared to any other age group.
It is evident that the interest within developing cooking skills is present amongst the younger adult population but a lack of time and energy; skills and resources; as well as dullness and inflexibility of current offerings, prevent this demographic from obtaining steady growth towards their cooking confidence.
How might we guide users along a straight path towards culinary confidence while being attentive to their lack of resources and needs for excitement?
A mobile cooking guru that accompanies young adults through gamified cooking experiences of healthier versions to their cheat day foods, while putting to use ingredients the user has on hand and allowing for simple planning of future meal.
Data collected demonstrates that young adults enter a time of culinary exploration but concerns of time & energy; skills and resources; as well as cooking's inflexibility and sometimes dullness cause road-blocks when it comes to cooking.
Taking the traits of the user demographic identified through research, a persona highlighted the type of user this solution will be tailored towards.
The Customer Journey Map highlighted the user's points of frustration with each step in their cooking session. This led to opportunities to resolve pain points.
